Big data is often touted as imperative to businesses, however in recent years perhaps we have been so blinded by Big Data that we are ignoring its poorer cousin, Small Data?

In my youth, it was always exciting to visit the trash and treasure markets at local drive-in theatres on a weekend. Endless hours spent wandering through the hundreds of car boots, make-shift stalls and pop-up stands whilst we scrutinised boxes and fold-out tables covered with people’s unwanted items, occasionally discovering something of value.